And exactly how NOT to write an announcement email —

Not like you might think, at least. — About five years ago, I wrote an article about the toxicity of working in higher education. To this day, I still get emails from current and past admissions counselors who are burnt out and plum out of passion. Now, I’m not necessarily referencing Ivy League Admissions Counselors when I write…

Don’t waste your time on a crummy offer. — You’ve got a great idea. The kind that makes your heart skip a beat. You feel dreamy. You’re on the cusp of putting something out into the world that will change lives. And it might even make that elusive passive income-while-you-sleep dream come true. But…even though deep down you know…

If your button copy still says “submit,” it’s time to do some editing — Button copy is one of the easiest types of copy to overlook. Yet, it’s arguably the most important piece of the puzzle when you’re writing for conversions. And who isn’t? The whole purpose of the button copy is to get the click. The sale. The conversion. The point of conversion. …

Without the Sleaze — When writing your sales page, it’s gotta be all about the client. And when you change your mindset about how to write about your products or services and flip it to 100% client-centered, you’ll naturally cut the sleaze and become more credible (and bookable). What’s more, leaving most of the rapport building to the Introduction Section of your copy will cut down…

Here’s 9 Reasons Why — First and foremost, goats cough on a regular basis. And it’s kind of silly that we immediately freak the eff out as soon as one of our goats starts coughing. We usually think the worst right away. And the truth is, there are reasons to hit the panic button when…

You didn’t know it the first time you saw him, mostly because you didn’t even know it was a him…but you didn’t know you’d fall in love with a mean rooster. As a chick, he was the first to run to your hand, sometimes quizzically studying your jewelry and pecking…

So you can get through it during a job search — Not many people love their jobs, and enjoying it every day is probably unrealistic, but you shouldn’t hate your job. And I’m not saying that so you feel like you should change who you are, and how you view your job because you shouldn’t be miserable. But what I am…

Is it possible to completely detach yourself from the society you live in — I’d love to be able to check out of everything going on in the United States, put my hands up and say, “Hey, don’t look at me.” Because I tried having a voice, I tried listening with an open mind, I tried standing up for others, and what I thought…